Evolution of Food Consumption in Romania
Keywords:
demand, offer, consumption, marketAbstract
Closely connected to production, consumption plays an active catalyst role because all economic activities end in consumption. From this perspective, consumption research is a good solution to identify offer accurately and meet the needs and, on the other hand, it is an important source of information in marketing. Consumption ranges among the first in the process of goods use. Consumption is the process of using goods to meet consumption needs (though not all needs) since there is always a gap between needs and consumption.
References
Buzamat G., Ruset C., Cretescu I., Erina S., Baul S., The analysis of macro-environment for the pork meat industry from Romania, Stiintific Papers Animal science and Biotechnologies, Timisoara, 2013, 46(1), ISSN 1841-9364
Constantin, M. şi colab., Marketingul producţiei agroalimentare, Editura AgroTehnica , Bucureşti, 2009
Chiran, A. și colab., Marketing agrar, Editura PIM, Iași, 2014
Diaconescu M., Marketing agroalimentar, Editura Universitaria, București, 2005
Datculescu, P., Cercetarea de marketing, Editura Brandbuilders Grup, Bucureşti, 2006
Dobre, C., Comportamentul consumatorului şi strategia de comunicare a firmei, Editura Solness, Timişoara, 2002
Florescu, C., Marketing, Editura Marketer, Bucureşti, 2013
Foltean F. Cercetări de marketing, Editura Mirton, Timişoara, 2003
Kotler, Ph., Principiile marketingului, Editura Teora, Bucureşti, 2009
Niculescu, E., Marketing modern, Editura Polirom, Iaşi, 2009
Peţ, E., 2004, Marketing agrar, Editura Mirton, Timişoara, 2004
Pruteanu, Şt. şi colab. Cercetarea de marketing, Studiul pieţei pur şi simplu, Editura Polirom, Iaşi, 2002
Ruset C. C., Iancu T., Buzamat G., Cretescu I., The decision of consumers of organic products, Scientific Papers Animal science and Biotechnologies, Timisoara, 2013, 46(2), pag.424-427, ISSN 1841-9364
Ruset C. C., The Rol Managers and Communication within Companies, Scientific Papers Animal science and Biotechnologies, Timisoara, 2013, 46(2), pag.431-434, ISSN 1841-9364
www Anuarul Statistic al Românie 2008-2012