IMPLEMENTING TQM IN RURAL MONUMENTAL BAROQUE SCULPTURE IN THE BANAT AREA

Abstract

The cultural patrimony preserves the memory and identity of the Banat’s rural area,
defining the personality specific to each locality depending on the colonizing ethnic
group after the liberation from the Turkish yoke. Steadily degrading, this baroque
sculptural patrimony must be saved and integrated into a tourist circuit through the
development of a managerial strategy and the implementation of a total quality
management that cover the widest area possible of issues related to the intact
preservation of monuments and to their conservation. The valorisation of
monumental baroque sculpture in the rural area must be done together with the
development of a managerial strategy of sustainable development thus contributing
to the making up of an emblematic image specific to the Banat village and to the
inclusion into regional, national, and international tourist circuits through such
modern forms of tourism as cultural tourism, rural tourism, heritage tourism, interethnic tourism, religious tourism, and business tourism.