THE ROLE OF COMMUNICATION IN MANAGER’S ACTIVITY

Abstract

Communication lives in the very heart of an organization. Any effort of development
in an organization should take into consideration primarily human resources and
their way of achieving goals through efficient communication. The main features of
organizational communication are generated by its goal, objectives, roles, frame,
structure, and context of organizational culture. Organizational communication
respects certain and specific rules of ethics that are easy identified in organizational
culture, in organizational policy and in the individual managers ethics. The process
of organizational communication has in its basis characteristic concepts, principles,
standards and rules. An efficient manager does not communicate randomly and at
ease but respecting a strategy as far as the communication act is concerned and on
the level of organization, the manager adopts certain communication techniques that
support the implementation of the organization strategy. Thus, this is the climate on
which rely the productivity and the capacity of change in organization, therefore its
way to success. Organizational communication implies two partners: manager and
employee. Both partners could be transmitters or receivers and they both have the
same desires, namely to facilitate through communication the achievement of the
objectives proposed. Often, manager’s personality represents a barrier between the
two partners. It is very important to determine the role of each and everyone in the
process of communication and the obligations that everyone has in the organization.
Organizational communication appeared as a management discipline out of
necessity to offer the manager best interaction ways in order to function properly in
conducting his role.