ASPECTS REGARDING THE ORGANIC FOOD MARKET IN SEVERAL EUROPEAN COUNTRIES
Keywords:
market, demand, consumers, food products, increaseAbstract
The global organic market is increasing constantly, organic sales reaching over
USD 5 billion per year. Organic Monitor estimates that international sales
amounted to about USD 38.6 billion in 2006, more than the double of USD 18
billion in 2000. The organic demand is concentrated in North America and Europe,
these two regions comprising 97% of the global revenues. The European organic
food and beverage market is the largest and most complex in the world, evaluated at
USD 20 billion in 2006. Many European countries offer grants to organic farms to
support organic production. This production-oriented strategy will have guaranteed
success if the market structures and the marketing channels will be able to face the
rapidly increasing demand and if the sellers adapt their products, sales channels
and prices to the consumers’ demand
References
Willer Helga, Minou Y., (2007), The World of Organic Agriculture.
Statistics and Emerging Trends 2007, International Federation of Organic
Agriculture Movements (IFOAM)&Research Institute of Organic Agric. (FiBL);
Willer Helga, Minou Y., Sorensen N., (2008) The World of Organic
Agriculture. Statistics and Emerging Trends 2008,International Federation of
Organic Agric. Movements (IFOAM)&Research Institute of Organic Agric (FiBL).
