STUDY ON THE MEAT CONSUMER BEHAVIOR IN THE WESTERN PART OF THE COUNTRY

Abstract

In this study, we performed a quantitative research on the consumption of meat and
meat products on individuals from the counties Timiş, Caraş-Severin and Arad. The
work instrument was represented by the anonymous questionnaire with simple and
multiple-answer variants, consisted of 13 questions. At the end of this questionnaire,
we may find questions related to the investigated person status, age, sex, origin
environment, education, income, family. The sample on which the research was
performed was consisted of 425 individuals. The objectives of this research are:
evaluation of the frequency of meat and meat products consumption, evaluation of
meat quantity consumed per capita, evaluation of consumers’ preferences for meat
types and products, identification of the place where consumers purchase meat and
meat products from, identification of some correlations between meat consumption
and consumer’s income level, education and age.