Milk and Dairy Products Consumers Behavior and Preferences in Vojvodina – Republic of Serbia

Dinu Gavojdian, Djordje Janku, Jelena Krasic, Vladimir Bursac, Sorin Voia, Maria Sauer, Mihaela Albulescu, Ioan Padeanu

Abstract


Aim of the current research was to evaluate milk and dairy derived consumer’s behaviour and preferences in Vojvodina (Central Banat District) from the Republic of Serbia, in order to be able to further formulate advice and strategies to farmers, farm-advisors and policy makers, to help improve the overall farmer’s competiveness and increase the economic returns of dairy enterprises. Data was collected following questionnaire based-interviews, between January and June 2016. There were 76 persons who answered a face-to-face interview, and had to answer to a 15 questions based questionnaire, all respondents were from Vojvodina (Central Banat District), Republic of Serbia. The main five categories of products purchased were pasteurized milk (11.33%), yogurts (23.44%), sour cream (18.75%), butter (10.55%) and cheeses (21.48%). The least dairy derived products categories purchased and consumed were UHT milk (4.30%), refrigerated milk (3.91%), raw milk (5.86%) and frozen milk (0.00%). The most important selection criterions of the surveyed consumers were ‘freshness’ (21.72%), expiring date (13.64%), taste characteristics (10.10%), price/quality ratio (13.13%) and nutritive value (16.16%).  Results of the current study should be taken into consideration by both farmers and dairy factories, in order to possible identify niche markets, in order to add value to the food chain and improve their economic returns by producing and selling products that have among higher demands from consumers.

Keywords


consumer preferences; dairy sector; milk; Republic of Serbia

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LUCRARI STIINTIFICE ZOOTEHNIE SI BIOTEHNOLOGII (SCIENTIFIC PAPERS ANIMAL SCIENCE AND BIOTECHNOLOGIES)

ISSN print 1841 - 9364
ISSN online 2344 - 4576
ISSN-L  1841 - 9364
(former ISSN 1221-5287, E-ISSN 1841-9364)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Semiannual
PUBLICATION LANGUAGE: English
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Banat´s University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
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