Study on Milk and Dairy Products Consumers Preferences in Timis and Caras-Severin Counties from Romania

Dinu Gavojdian, Sorin-Octavian Voia, Maria Sauer, Mihaela Albulescu, Ioan Sauer, Carmen Dragomir, Djordje Jancu, Ioan Padeanu

Abstract


Following the elimination of the EU milk quota system in dairy cattle, starting 2015, this has raised a great number of questions and concerns regarding the future of the dairy sector. Aim of the current research was to evaluate milk and dairy derived consumer’s behaviour and preferences in Timis and Caras-Severin countries from Western Romania, in order to be able to further formulate advice and strategies to both farmers, farm-advisors and policy makers. Data was collected following questionnaire based-interviews, between January and June 2016. There were 202 persons who answered a face-to-face interview, and had to answer to a 15 questions based questionnaire. The main six categories of products purchased were raw fresh milk (13.45%), yogurts (16.42%), sour cream (15.51%), butter (13.00%) and cheeses (19.84%). Out of the respondents, 60.95% preferred cow milk and derived products, 19.68% sheep milk and derived products, 12.38% goat milk and derived products and 6.98% buffalo milk and derived products. Findings of the current study could help both dairy farmers and dairy factories to come up with new products and also in the decision making process when changing the type of products, and also to find new ways to increase their sales, and the overall enterprise economic returns.

Keywords


cattle; dairy sector; goats; raw milk; sheep

Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Scientific Papers Animal Science and Biotechnologies


Scientific Papers Animal Science and Biotechnologies publish open access articles under the terms of the Creative Commons Attribution 4.0 Licence (read full legal code).


LUCRARI STIINTIFICE ZOOTEHNIE SI BIOTEHNOLOGII (SCIENTIFIC PAPERS ANIMAL SCIENCE AND BIOTECHNOLOGIES)

ISSN print 1841 - 9364
ISSN online 2344 - 4576
ISSN-L  1841 - 9364
(former ISSN 1221-5287, E-ISSN 1841-9364)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Semiannual
PUBLICATION LANGUAGE: English
_________________________________________________________________

Banat´s University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Animal Science and Biotechnologies
300645, Timişoara, Calea Aradului 119, Romania

E-mail: spasb [at] animalsci-tm.ro
Phone: +40-256-277160, Fax.: +40-256-277110