Research Regarding The Purchase Decision Process Of Consumer Of Food Products

Diana Marin

Abstract


Consumer behavior includes all thoughts,feelings and actions involved in the selection, purchase, use of products orservices. When they watching an advertisement on TV, when they read a book orrecycled packaging, people fall into a certain behavior. The decision processis the software of the whole model, and involves the crossing of some specificstages: recognition of the problem, gathering the information, evaluation ofalternatives, product selection and post-purchase evaluation. The succession ofthese stages can be interrupted at a moment in time temporarily or permanently.

Keywords


agricultural products, consumer, decision, purchase;

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Scientific Papers Animal Science and Biotechnologies publish open access articles under the terms of the Creative Commons Attribution 4.0 Licence (read full legal code).


LUCRARI STIINTIFICE ZOOTEHNIE SI BIOTEHNOLOGII (SCIENTIFIC PAPERS ANIMAL SCIENCE AND BIOTECHNOLOGIES)

ISSN print 1841 - 9364
ISSN online 2344 - 4576
ISSN-L  1841 - 9364
(former ISSN 1221-5287, E-ISSN 1841-9364)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Semiannual
PUBLICATION LANGUAGE: English
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Banat´s University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Bioengineering Faculty of Animal Resources
300645, Timişoara, Calea Aradului 119, Romania

E-mail: spasb [at] animalsci-tm.ro
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